McHughs Off Licence needed a full rebrand to modernise their brand and visually represent the high quality of the service they offer.
The logo design uses a circular shape to portray a bottle/can/glass - all the vessels that are linked to products from the McHughs off-licence.
It also represents the mark left by a used glass on a surface after a satisfying drink.
The circle is the symbol of completeness with McHughs at the very centre of this. The typeface used here is modern, elegant and timeless with a strong, clean structure.