Woodland Coffee is about actively addressing the threat of climate change. They plant trees in Ireland while also producing fantastic coffee that does not cost the earth. A coffee without compromise. For each case of coffee, a tree will be planted that will absorb carbon from the atmosphere for a more sustainable planet.
We went with a simple, strong, contemporary, and elegant-looking brand. The symbols show the coffee bean in the middle and the growing trees on either side. The trees are very simply represented as growing branches. The two tree icons represent a forest. The three shapes are those of the coffee bean and a leaf. The leaf and branch shapes are purposely abstract so they are not recognisable as a particular species of tree. These shapes leave plenty of scope for creating ‘fun’ elements for adding into the website and marketing collateral.
The website design explains the ethos of Woodland Coffee.
When a consumer buys Woodland Coffee, they plant trees – it’s that simple. The woodlands are based near the Limerick/Tipperary border. The total site is approximately 30 acres and they expect to plant 27,000 trees as a mixed plantation which will be made up of conifer and broadleaves.
The day-to-day management of the plantation is carried out by a professional forestry company in accordance with the strict rules and conditions set out by the Forestry Service of Ireland. There are videos throughout the website showing the whole process.