There are lots of reasons for using animated videos or motion graphics as part of your marketing. In motion graphics, text, graphics, colour, movement, soundtracks, and voiceovers all go to create a very strong visual image for your brand. The animation can explain your brand, explain a process and show your product at its best. Video marketing is a very powerful tool.
We have loved creating these animations for our clients. They have been used to introduce and tell the story of their brands and to explain their services.
So how would an animated video benefit your brand?
1. Communicate your message clearly
Animated videos or motion graphics are an excellent vehicle for conveying information. They visually communicate in a very clear and direct way. We recently worked with Teagasc to show the use of data collection on farms and its uses. We were required to use original illustrations, that would be recognisable to the Irish farming community to animate their message.
The following video is a safety video that was commissioned by GoAhead Ireland. It is another example of an animated explainer video. This was produced to demonstrate bus safety to their drivers.
2. Create the right emotional reaction to your brand
Animated videos are a great way to tell the story of your brand while creating an emotional connection. You can engage your customer and motivate them to purchase your product/service. The below sample is a collaboration with Maker Design.
3. Introduce your brand with a logo animation:
If your brand is new to the market or you have recently rebranded, you can very quickly introduce your new logo to your clients/customers with a simple but dynamic animation which tells the concept behind your logo.
So to summarise:
Animated storytelling creates opportunities for engaging your target audience and creating loyalty to your brand which will convert to better results for your business.