Your Brand Checklist

Congrats! Your new brand has been designed. You have the logo you’ve always wanted but now what? Your new logo is only a single part of your branding. The logo alone cannot carry the full visual identity of your business.

It needs to be applied to all of your communications. We’ve collated this handy brand checklist of what you should receive from your designer on the completion of a branding project.

There are the basic visual components as listed below in the Essential List and then there are the Additional Items which will help to create a full and cohesive set of graphics for your business.

Once you are sure of your brand messaging and requirements, make a wish list of items you need to create your perfect visual branding collateral.

Your logo package should include the following essentials:

Logo Styles

Your logo needs to be supplied in the following styles:

Full colour logo

Vertical logo

Landscape Logo

Reverse logo (white out)

Single colour logo

File Formats

Your logo needs to be supplied in formats suitable for print and for online use. So each logo should be supplied as a vector logo (suitable for print and can be enlarged to any size without losing any quality) We supply a Postscript file .eps for print purposes. For online use we supply the logo options as both JPEG files and .png files. (transparent background)

Brand Guidelines

Brand guidelines help businesses ensure consistency across their visual branding. At a minimum they should include:

Logo usage – which logos should be used where and how they can be used.
A full color palette including CMYK, RGB, Hex and Pantone colour references.
Typeface usage ie Headings, paragraphs etc.

Additions to the basic logo package:

Stationery

Business Cards

Letterheads (artwork for print and an online version for use in Word)

Compliment Slip

Email Signature

Invoice / Order form

Website

Layout for website pages suitable for supplying to the website developer.

Imagery for website including infographic content, animation explainers, site icons.

Social Media

Branded social media headers and avatars (profile image) such as for Facebook, Twitter, LinkedIn, etc

Branded social media templates for use in Instagram and all other platforms

Display Graphics

Signage

Banners

Posters

Exhibition Stands

Infographics

Powerpoint Presentation

Products

Brochures

Flyers

Reports

Catalogue

Online adverts

Print adverts

Promo goods – ie. branded tote bags / Baseball caps / Cups

Packaging

Envelopes

Labels

Stickers