Congrats! Your new brand has been designed. You have the logo you’ve always wanted but now what? Your new logo is only a single part of your branding. The logo alone cannot carry the full visual identity of your business.
It needs to be applied to all of your communications. We’ve collated this handy brand checklist of what you should receive from your designer on the completion of a branding project.
There are the basic visual components as listed below in the Essential List and then there are the Additional Items which will help to create a full and cohesive set of graphics for your business.
Once you are sure of your brand messaging and requirements, make a wish list of items you need to create your perfect visual branding collateral.
Your logo package should include the following essentials:
Your logo needs to be supplied in the following styles:
Full colour logo
Reverse logo (white out)
Single colour logo
Your logo needs to be supplied in formats suitable for print and for online use. So each logo should be supplied as a vector logo (suitable for print and can be enlarged to any size without losing any quality) We supply a Postscript file .eps for print purposes. For online use we supply the logo options as both JPEG files and .png files. (transparent background)
Brand guidelines help businesses ensure consistency across their visual branding. At a minimum they should include:
- Logo usage – which logos should be used where and how they can be used.
- A full color palette including CMYK, RGB, Hex and Pantone colour references.
- Typeface usage ie Headings, paragraphs etc.
Additions to the basic logo package:
Letterheads (artwork for print and an online version for use in Word)
Invoice / Order form
Layout for website pages suitable for supplying to the website developer.
Imagery for website including infographic content, animation explainers, site icons.
Branded social media headers and avatars (profile image) such as for Facebook, Twitter, LinkedIn, etc
Branded social media templates for use in Instagram and all other platforms
Promo goods – ie. branded tote bags / Baseball caps / Cups
Once you have a comprehensive pack together, you are ready to go! So get your brand out there and see how it benefits your business.