Is a logo design the same as a brand? This is a question that we often get asked and we often find that people confuse a brand with a logo. It is true, that logo design and branding go hand in hand but they are very different things. So let’s have a closer look:
What is a Brand?
A brand is what people say about your product or service. A brand is a cumulation of the perceptions and feelings that people have towards your business. It drives their practical and emotional response. Wherever your brand touchpoints appear, they should trigger that positive response from your customer.
What is a Logo?
A logo is a key part of your brand recognition. It is an easily recognisable graphic symbol that identifies a business, service, or product. A logo is composed of a combination of type, graphics, and colors. It is a graphic element that is an essential part of the visual identity of a brand. It is the visual starting point for your brand recognition.
But What is the Difference?
So the difference is that your brand is you and what you stand for. As a business, it is your ethos and how you conduct that business.
Your branding, on the other hand, is everything you use to publicise your business. That can be everything from your logo, to your visual communications, your tone of voice used on your website, and the manner of the person on the end of the phone when a customer calls. It should be consistently well received.
All brands need a logo, as this tends to be the first visual communication of your business. The strength of a good logo design is not simply in the creativity and design of the logo itself, but in the clarity, uniqueness, and representation of the larger brand behind it.
To get a suitable logo design to front your brand, it is important that your designer spends time getting to understand your brand and what you stand for. This knowledge will help create a logo that drives a consistent desire for your brand. Good brand design should tell the story behind your brand. It should be magnetic so that it engages with people. It should communicate your passion and expertise. It should communicate your message clearly.
Best brand designs come from working with professionals who understand the business of communication and the uniqueness of your business.
Over the past 25 years, we have worked with many businesses to increase their brand recognition.
If you are thinking of starting your business, let’s chat about how we can help you from the very start of your brand building.
If you are thinking of rebranding, let’s chat about what didn’t work for you before and how we can improve and strengthen your brand.